As fellow Manitobans we care about our customers’ well-being and commit to helping them have positive experiences with our products. We understand this is important for our province and our people, and we know it’s in everyone’s long term best interest to build a healthy and sustainable customer base.
Helping customers enjoy gambling purely as a great form of entertainment is the goal of Informed Gambling. Informed Gambling aims to dispel commonly held myths, provides information on how the games work and provides our customers with tips to help keep their gaming experience fun.
For customers who choose to include alcohol as part of their social life, DrinkSense can help them maintain a lifestyle that includes alcohol mixed with non-drinking days and an understanding of how to minimize short and long term alcohol related risks.
We support people who are concerned about their drinking or gambling by referring them to helplines, treatment services, financial counselling and other support services. We also fund organizations that deliver problem gambling and alcohol addiction services in Manitoba to make sure help is available for those who need it.
Lottery retailer training focuses on age identification requirements, player information and the availability of problem gambling support services.
Through the Liquor, Gaming and Cannabis Authority of Manitoba, employees at liquor vendors, beer vendors and video lotto (VLT) sites are trained on the responsible sale of alcohol, VLT responsible gambling and player information, as well as problem gambling services.
61% of Manitoba consumers of alcohol were aware of the DrinkSense brand, up from 50% last year.
41% of Manitoba gamblers were aware of the GameSense brand, up from 36% last year.
$5.1 million in funding provided to the Addictions Foundation of Manitoba for addictions awareness, treatment and evaluation in 2020/21.
Liquor Mart Anti-Theft Strategy Update
Manitoba Liquor & Lotteries is seeing encouraging results from its enhanced strategy to target Liquor Mart theft.
“Since the measures were announced in March, we have seen a 23 per cent reduction in theft and robbery incidents,” said Liquor & Lotteries President Peter Hak. “While these are still early results, we are cautiously optimistic they are trending in the right direction.”