We enrich the lives of Manitobans by making the greatest possible contribution to the economic and social well-being of our province.
In addition to the products and services we offer, our profits stay in Manitoba and is used to support provincial programs and initiatives that touch everyone who lives here. Our strong commitment to corporate responsibility drives everything we do – from how we run our business to how we serve our customers and communities.
Read our Corporate Responsibility Performance Measures to view our continued progress toward our economic, environmental and social priorities.
Everything we do is rooted in our five core values that call on us to be Caring, Collaborative, Customer Focused, Creative and Committed. We care about each other, our communities and the environment by being genuine, responsible and accountable.
100% of net income is invested back in the province to support healthcare, education and other essential community services.
2% of annual net income is earmarked for social responsibility initiatives including alcohol- and gambling-related consumer information, research and treatment.
Liquor Mart Anti-Theft Strategy Update
Manitoba Liquor & Lotteries is seeing encouraging results from its enhanced strategy to target Liquor Mart theft.
“Since the measures were announced in March, we have seen a 23 per cent reduction in theft and robbery incidents,” said Liquor & Lotteries President Peter Hak. “While these are still early results, we are cautiously optimistic they are trending in the right direction.”