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DrinkSense

DrinkSense

DrinkSense provides the facts so you can make informed choices about alcohol. Choices that can bring positive influences to your life like adding more energy to your days, creating unforgettable memories and improving your overall well-being.

If you choose to drink alcohol, here you will find tips, tools and information to maintain a balanced lifestyle.

With Child Without Alcohol

Did you know that no amount of liquor is safe to drink if you're pregnant?

The With Child Without Alcohol program is for women and their partners, spouses, family and friends. The program's resource guide provides information about alcohol use during pregnancy to help prevent alcohol-related disabilities like Fetal Alcohol Spectrum Disorder (FASD).

More info

Let's all support an alcohol-free pregnancy.

Memorable Nights. Incredible Mornings.

People drink on all sorts of occasions – when celebrating, socializing or just hanging out.

If you choose to drink, following Canada’s Guidance on Alcohol and Health can have a positive influence on your health and help you create a balanced lifestyle.

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Memorable Nights, Incredible Mornings. A woman sitting with her dog on a dock at sunrise.

Canada’s Guidance on Alcohol and Health

Canada’s Guidance on Alcohol and Health, released in 2023 and based on scientific evidence, offers Canadians the information needed to make well-informed and responsible decisions about their alcohol consumption.

More info

Banner showing alcohol amount in 1 serving of beer, wine and spirits

Little Talks – BIG Impact

Little talks can have a BIG impact, especially when those talks are about alcohol.

The Little Talks – BIG Impact program can help you start the conversation with your kids about drinking and most important of all, keep that conversation going. DrinkSense can provide tips, facts and conversation starters for your first little talk and all the other ones you have after.

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Little talks can have a big impact.

Make it Memorable - Young Adults

When you add DrinkSense to the mix, you can count on creating positive memories and feeling great about your night.

It’s your friends, the laughs you share and the memories you create that make your night fun – not how much you drink.

More info

Make it memorable​

More Resources

 

Helpful links

There's a lot more information on how to enjoy liquor responsibly. Learn what else you can do to engage your DrinkSense.
 

Finding help

If you're concerned about your drinking or that of someone you know, there are more problem drinking resources you can turn to.

Quick Links

 

News Releases

20/03/2023
PlayNow Celebrates 10th Anniversary in Manitoba

Manitoba’s own legal gambling website PlayNow is celebrating its 10th anniversary and since its launch in January 2013, the site has seen considerable growth and success.

21/12/2022
Manitoba Liquor & Lotteries Announces Departure of President & CEO

Manitoba Liquor & Lotteries (MBLL) today announced that Manny Atwal, President & CEO, is leaving MBLL early in the new year to pursue an opportunity in the private sector.

13/04/2022
Adverse Weather Leads to Early Closures, Reduced Hours

Due to adverse weather, the Casinos of Winnipeg, Shark Club Gaming Centre, and some Liquor Mart locations will close early on Wednesday, April 13.

27/08/2021
Single-Event Sports Betting Available on PlayNow.com

With today’s passing into law of Bill C-218, the Safe and Regulated Sports Betting Act, Manitoba Liquor & Lotteries is excited to offer single-event sports betting on PlayNow.com, Manitoba’s only legal online gambling site.

03/06/2021
Termination of Cannabis Store on Long Plain First Nation in Winnipeg

Manitoba Liquor & Lotteries this morning terminated its retailer agreement with NAC Long Plain Limited Partnership for the Meta Cannabis Supply Co. store located at 420 Madison Street.

19/05/2021
Suspension of Cannabis Store on Long Plain First Nation

Earlier today, Manitoba Liquor & Lotteries suspended its retailer agreement with NAC Long Plain Limited Partnership for the Meta Cannabis Supply Co. store located at 420 Madison Street on Long Plain First Nation’s urban reserve in Winnipeg.

04/09/2020
Mandatory Masks for All Customers

Effective Thursday, September 10, Manitoba Liquor & Lotteries will require all customers to wear a mask when shopping at Manitoba Liquor Marts or visiting the Casinos of Winnipeg or Shark Club Gaming Centre.

27/03/2020
Notice: Reduced Liquor Mart Hours

Liquor & Lotteries is reducing the hours of operation at Liquor Marts starting Saturday, March 28 across Manitoba.

27/11/2019
Media Advisory Regarding Liquor Mart Controlled Entrances

The Tyndall Market Liquor Mart is re-opening today with its new controlled entrance. With the introduction of this new anti-theft measure, the way customers shop at Liquor Mart has changed.

21/11/2019
Statement from Manitoba Liquor & Lotteries Regarding Controlled Entrances at Liquor Marts

Last night, following a serious incident, the Tyndall Market Liquor Mart was immediately closed. It remains closed while we work with the employees on next steps.

20/11/2019
Statement from Manny Atwal regarding attack at Tyndall Market Liquor Mart

Earlier today, in what can only be described as an unprovoked attack at our Tyndall Market Liquor Mart, three of our employees were physically assaulted and injured with one being transported to the hospital. We have closed the store until further notice.

04/10/2019
New President & CEO Announced

Manny Atwal has been appointed President & CEO of Manitoba Liquor & Lotteries effective November 4, 2019.

02/08/2019
Notice: Voluntary Recall of Fort Garry Brewing Select Products

Fort Garry Brewing Company has issued a voluntary recall on a number of select beer products in a variety of package sizes of cans and bottles.

30/05/2019
Liquor Mart Anti-Theft Strategy Update

Liquor Mart Anti-Theft Strategy Update

Manitoba Liquor & Lotteries is seeing encouraging results from its enhanced strategy to target Liquor Mart theft.

“Since the measures were announced in March, we have seen a 23 per cent reduction in theft and robbery incidents,” said Liquor & Lotteries President Peter Hak. “While these are still early results, we are cautiously optimistic they are trending in the right direction.”

09/05/2019
Now the Largest Fair Trade Workplace in Canada

MANITOBA LIQUOR & LOTTERIES RECEIVES FAIR TRADE WORKPLACE DESIGNATION

Now the Largest Fair Trade Workplace in Canada

28/03/2019
Statement regarding reported claim against The Pas and firefighters

Originally released Tuesday, March 19, 2019

Statement regarding reported claim against The Pas and firefighters

In recent days, it has been reported that Manitoba Liquor & Lotteries has filed a Statement of Claim against the town of The Pas and six volunteer firefighters.